Pain Management, Opioid Safety, and PDMP (PMOP) Digital Campaign Guide

  • The U.S. Department of Veterans Affairs (VA) is dedicated to enhancing pain care for Veterans through a patient-centered approach informed by the Pain Management, Opioid Safety, and Prescription Drug Monitoring Program (PMOP). Recognizing that Veterans often experience more intense pain, PMOP adopts a holistic biopsychosocial model and emphasizes the use of interdisciplinary Pain Management Teams (PMTs) across all VA facilities. This initiative includes enhancing access to care, particularly through telehealth services for rural Veterans. Furthermore, the DEAN annual report merits a platinum-level MarCom Award for its engaging and innovative presentation of the office's contributions to Veterans.

  • As the Graphic Designer for the VA’s Pain Care project, I led the design of the report using editorial techniques to improve readability and visual appeal. I researched layout optimization and created custom illustrations to reflect the report's theme. Throughout the process, I prioritized accessibility to ensure clear communication of key messages to the target audience.

  • This guide highlights PMOP's achievements in enhancing pain management for Veterans, showcasing key benefits and insights from providers about effective services. It outlines future research directions in pain management and opioid safety while encouraging collaboration to improve care throughout the VHA. Ultimately, PMOP aims to inspire others to join in their mission of delivering compassionate and comprehensive pain management solutions for Veterans.

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Creative Design Editor

Leading the creative design editing process, which includes everything from laying out the grid system to ensuring it aligns with the report, is vital for achieving the project's goals. This role involves effectively capturing and showcasing the brand to business partners while striking the right balance between images, illustrations, and typography standards.

Infographic Designer

Additionally, multiple infographics and graphs were incorporated to present essential information clearly, ensuring that complex data is easy to read. This approach maintained a strong balance between informative content and visuals, with each digital infographic playing a crucial role in effectively conveying and visualizing the information for each section.

Award-winning

2024 Hermes Platinum Award

This guide highlights PMOP's achievements and impact, showcasing key facts, figures, and success stories that illustrate the program's positive influence on Veterans, providers, and facilities. It also outlines future directions in pain management and opioid safety research, while inspiring others to join in PMOP’s mission to enhance pain care and improve the lives of Veterans through compassionate, effective services.

2024 Marcom Gold Award

This guide highlights the collaboration between Titan Alpha and the U.S. Department of Veterans Affairs (VA) and Veterans Health Administration (VHA). It showcases their achievements in strategic communications, emphasizing their commitment to effectively conveying the VA’s mission and supporting initiatives that benefit Veterans' lives.

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