BoostLeak Logo

Client: Boostleak
Service: Logo Design
Year: 2021

BoostLeak is a starting company that specializes in modified and exotic cars. The name BoostLeak comes from an error from a vehicle, and the engine is under boost from the turbo or supercharger. The word is well known in the car community.

The client wanted a different direction from the Logo, allowing just the initials to be the Logo. The direction for this Logo was to apply it everywhere in the car community, and the target audience was the car community. The client wanted the Logo to fit anywhere on shirts or hats and many more.

The font used was an Old Fashioned Font, but it was modified to look how the client needed it. To include a smooth wave effect and contain the Old Fashion Serif typeface onto the design.

The halo represents an homage to the client's definition of himself. Being the company's creator, the client wanted to interpret themselves so that his audience would know about the client. The design was created so the ring wouldn't surround the letter and the Cap Height disappearing from the halo ring.