Obesity are always guilty

This project aims to show a recognizable item from the fast-food industry and symbolize it as an overweight body. The messaged was demonstrated through imagery, and the scene was focused on a crime integration scene. The "Un" happy meal was created in photoshop, which was cropped from an overweight individual and shaped into a happy meal—then placed onto the scene in a dramatic setting.

The hierarchy was used from the direction from the title and then moving horizontally. Having the image still, be the main focal point of the Ad. The Happy meal being crossed off and a sinister typeface of a scratch effect was embraced to evoke uneasy emotion. Instead of having the call to action be placed on the top of the information. It was important for the information to be placed before the call to action. So then the viewer can gain more details of how serious this social issue is.

The goal succeeds in gaining the viewer's attention from imagery and includes comedic and serious together about gaining the target audience's attention. But as well as give awareness to the viewer reflecting on the image and using it by seeing what can happen to children and adults by fast food.