City Event Graphics & Visual Communication

This collection highlights a range of event graphics created for the City of College Park, supporting community celebrations, awareness initiatives, and seasonal programs. From Lunar New Year and MLK Day to local City events, each project required adapting visuals across multiple formats — including social media, print, newsletter inserts, and on-site signage.

My approach combines illustration, layout, and clear visual communication to create cohesive designs that engage residents and effectively promote each event.

How It Comes Together

A look at how each event graphic is developed — from defining the idea and structure to building visuals that capture attention and communicate clearly.

From Concept to Execution

  • Concept & Direction

    Each project begins with understanding the purpose of the event and the audience it serves. Whether highlighting cultural celebrations like Lunar New Year or community-focused events such as MLK Day, I focus on defining a clear visual direction that aligns with the message, tone, and goals of the City. This foundation guides all design decisions moving forward.

  • Structure & Layout

    With a clear direction established, I build a structured layout that organizes information in a way that is easy to follow and visually engaging. This includes prioritizing key details such as event titles, dates, and calls to action, while creating a consistent hierarchy that works across formats like social media, print, and signage.

  • Visual Design & Illustration

    I use illustration, color, and typography to bring each event to life and create a strong visual identity. Bright, intentional color palettes and graphic elements help capture attention, while maintaining clarity and readability. Each design is crafted to feel dynamic and engaging while staying aligned with the City’s overall visual standards.

  • Designed for the Audience

    Every graphic is created with the audience in mind, ensuring that information is not only visually appealing but also accessible and easy to understand. The goal is to create designs that stand out, communicate quickly, and encourage community participation across both digital and physical spaces.

  • College Park Day

  • The Seniors Copa Event

  • Egg Hunt Event

  • Lunar New Year

  • MLK Day

  • Spring Street Fair

  • Star Gazing Event

  • Taste of College Park

From Print to Social

Each event requires a range of promotional materials to effectively reach the community across different touchpoints. From physical signage and printed flyers to digital graphics and social media posts, every design is adapted to fit its format while maintaining a cohesive visual identity.

The goal is to ensure consistency across all platforms while tailoring each piece to how and where it will be experienced.

Print & On-Site Graphics

Print materials are designed to be bold, clear, and highly visible in physical spaces. This includes flyers, posters, signage, and newsletter inserts that convey key information quickly and capture attention. Layout, scale, and readability are prioritized to ensure effectiveness in real-world environments.

Digital & Social Media

Digital graphics are designed for fast engagement and adaptability across platforms. Social media posts and online visuals focus on strong composition, concise messaging, and eye-catching design to communicate quickly while maintaining consistency with the overall event branding.

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