2022 DEAN Year Report
-
What
The VA’s DEAN office fosters innovation in Veteran health care through groundbreaking research, education, and partnerships. To showcase its impact, Titan Alpha developed the 2022 annual report, a 40-page publication highlighting key achievements and DEAN’s dedication to expanding access and improving care. The final product effectively tells DEAN’s story in a compelling and visually engaging way.
-
Contributions
As the Graphic Designer, I led the design evolution of the report, incorporating editorial design techniques to enhance readability and visual appeal. I conducted research to refine the layout, ensuring a cohesive and engaging design. Additionally, I developed illustrations and graphic elements that aligned with the report’s theme, maintaining consistency while optimizing the visual hierarchy. Throughout the process, I ensured all design components met accessibility standards and effectively communicated key messages to the target audience.
-
Impact
The 2022 DEAN annual report successfully communicated the organization’s mission, growth, and contributions to both internal and external stakeholders. By leveraging compelling editorial design, impactful storytelling, and strategic collaboration, the report effectively highlighted key achievements in medical research, training, and innovation. It reinforced DEAN’s commitment to "meeting Veterans where they are," ensuring better healthcare access and quality. The well-designed and engaging report received widespread recognition in the federal space, earning praise for its ability to visually and narratively capture the significance of DEAN’s work in serving the Veteran community.
Editorial Designer
The layout design, font selection, and weight were based on previous annual reports while incorporating a fresh layout style. This approach ensured that each department maintained its unique branding while aligning with the Veterans Affairs brand. Additionally, all images, background designs, and graphics were carefully designed to meet 508 compliance standards.
Creative designer
This annual report features a custom abstract background texture that adds depth and visual interest, setting the tone for the informative content that follows. Complementing this design, a variety of infographics have been created to clearly illustrate the status of each program, making complex data more accessible and engaging for readers. Furthermore, the iconography throughout the report has been meticulously designed to align with the Veterans Health Administration's branding guidelines. This careful attention to detail ensures that the visual elements not only enhance the report's overall aesthetic but also maintain the graphic standards of its sub-brands. By harmonizing these elements, the report effectively communicates important information while fostering a sense of professionalism and coherence.
Award-winning
2023 AWC Clarion Award
On October 19, 2023, Titan Alpha, a joint venture affiliated with Customer Value Partners (CVP), received a Clarion Award in the Brochures, Custom & Special Publications category for the 2022 Year in Review published by the U.S. Department of Veterans Affairs (VA) Veterans Health Administration (VHA) Office of Discovery, Education, and Affiliate Networks (DEAN).
Read More
Honored at the 29th Annual Communicator Awards
On May 26, 2023, the CVP VP of Marketing, Communications & Change recognized the U.S. Department of Veterans Affairs (VA) for its vital support of Veterans. Key initiatives include the “VA Did That?” social media campaign to raise awareness of services, the Long Covid Fact Sheet for crisis response, and the DEAN 2022 Year in Review report highlighting the VA's Office of Discovery, Education, and Affiliate Networks.
2022 Marcom Award, Platinum Level
The DEAN annual report deserves the MarCom Award at the platinum level for its engaging presentation and innovative approach. It effectively communicates the office's significant contributions to Veterans and showcases the excellence of DEAN's efforts, justifying this high level of recognition.